Why PEOPLE matter

Welcome to a little blog series unpacking the logic of the Go Get Em card game! This post is the second in a series of five, discussing what makes the game what it is, and hopefully we'll learn a little something about running a micro-business along the way!

Business comes down to an exchange between people - we covered that in the previous post, so check that out if you haven't already. What that means, is that business' founding principle is about meeting human needs. Try pointing that out to a hyper-capitalism apologist next time you see one!

The more I think about the fundamentals of what really makes a good business, the more it shocks and frustrates me to behold the state of the world right now. Somewhere, people on mass lost their way; lost their focus on the real power of business - simply solving another human being's problem.

If your business, micro-business, self-made job, or even side-hustle, isn't unapologetically solving a human problem, then it doesn't know what it is. And it's missing something - a core piece of its identity!

It is tempting for some, to think that anything can sell. That there is a customer for everything - especially in this day and age of drop-shipping and internet selling. Very rarely, though, do I see people talking about the ethical implications of selling s*** to anybody. There is a certain dignity in actually setting out to make somebody else's life easier, even if only in the smallest way. Without that dignity, business loses its soul. It becomes heartless, greed-driven, cold and distant.

You're not just mowing someone's lawn for them; you are dressing up their house, the one thing they probably spent more money on than anything else in their entire life. For some, circumstances in life may mean that your labour is the one thing that returns the sparkle their residence had years ago.

You're not just writing a program, you're developing a tool that's going to save somebody else potentially a lot of time and frustration. Very likely, someone, maybe even many people, have been crying out for the very thing you're working on, for years. You're not just baking something because you can bake; you're sweetening somebody else's day. God knows I've just needed a cookie at times.

My side-hustle as a barista, to indulge in a bit of script-flipping, is not just about churning out coffees. It's about connecting with people. Putting their order in before they've even made it, making them feel known, and seen. For some customers, I'm convinced that a barista knowing their coffee order is the most known they really feel sometimes.

So people, people. Who are your people? What do they want? What are their dreams? And best and most exciting of all; what surprises do you have in store for them?

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Every area of operating a business must be subject to ethical consideration - every single area. That includes asking questions like: who will my business' customers be? A question I often get comes i