Welcome to a little blog series unpacking the logic of the Go Get Em card game! This post is the fourth in a series of five, discussing what makes the game what it is, and hopefully we'll learn a little something about running a micro-business along the way!
And now the fun part. You've done all the work to immerse yourself in somebody's problem. You've thought about exactly who you want to help, and what you want to help them with. Here's the most simultaneously fun, and excruciating part; figuring out exactly what you might have to offer.
In my experience, it's as you truly listen to someone, that a much clearer picture of what is needed emerges. As you seek to understand peoples' situations, and the difficulties they are facing, you build an empathy for them that a) drives you on, and b) makes you want to find a way forward. You start to realise that maybe you're not just baking scones; you're really giving someone else more quality time with their family. You're not just fixing someone's plumbing; you're giving them one less thing to stress about.
Often times, people start with a solution in mind - even in something as simple as a conversation. "Have you tried just not getting debilitating headaches?". It is relatively rare for people to put the time and effort required into actually learning about a problem, and identifying the real causal factors behind its existence.
A solution can only have as much positive impact as the amount of time and thought that was put into creating it.
You need to be caring enough to hear someone's problem, but optimistic and empowered enough to see what might be done about it.
So where do you start when thinking about a solution? Start with what you're good at, what you have always enjoyed. If you have a mathematical mind, then break the problem down into parts, and think about what solving each part on its own might take. If you like working with your hands, think about something you might be able to create, or construct, that might help your customer's problem in some way.
Most importantly, seek feedback. Describe your idea for a solution to anybody who will listen, and gauge their reaction. Family, friends - and most especially, people like your chosen customers.
What solution do you have in mind for a problem you've experienced, or thought about? What kind of problem keeps coming up in your conversations, that you think you just might have a way to solve? Who could you tell about your idea?